At the core, we just love martial arts and are excited to share our passion and change people's lives by helping you grow. Here is a collection of free materials that will give you a better understanding of what you can expect from Easton Online. 


Teaching Great Intro Classes

A comprehensive overview of how to make the best first impression on a new student walking into their first class. This course will skyrocket your conversion rate and leave the student impressed and excited to come back to your academy as a member. 


Unlock the Key to Higher Conversions and Retention

Boost your retention and conversion rates while lowering your attrition rates using industry-tested standards and methods. This guide serves as a great introduction to the concepts within the Easton Online Introductory Course. 

FREE Training

No-Gi Curriculum

No-Gi is an entirely different sport for some students, so it is essential that they are introduced to the classes skillfully. The Easton Online BJJ Intermediate No-Gi Curriculum is introduces concepts like leg locks, back attacks, open guard, and no-gi sweeps in a palatable manner that will help your students feel welcome in this new landscape.


Recommended Books

There are a lot of great books out there that can help you improve your business. But where do you start? Here are a handful of books that have proven to be very helpful and influential at Easton.

"Traction" and "What the heck is EOS?" by Gino Wickman

Your computer needs software and an operating system to work. If you think of your martial arts school, you need an operating system to make it work. “Traction” is the blueprint for the method we use at Easton. You can also check out “What the heck is EOS?” to introduce the Traction system.

"Leaders Eat Last" by Simon Sinek

Leadership sets the tone for your school’s culture. Leaders Eat Last examines how the best leaders focus on “We” instead of “Me.”

"Tribal Leadership" by Dave Logan

Your school's success depends on the strength of your culture. Tribal Leadership describes how to guide individuals and build teams that trust and support one another.

"Delivering Happiness" by Tony Hsieh

A quick and entertaining read, Tony tells the story of how Zappos created a culture that was about more than money and work while prioritizing the customer experience.

Ready For The Next Step In Your Growth?

Talk to an Easton Online professional today and let us identify how we can help you on your journey in optimizing all levels of your business.