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The Pricing Guide

Charge what your school is worth, and keep your members

The Pricing Guide

Price It Right ...Then Raise It Right

Most schools are priced too low, and most owners know it. The fear is that a higher price loses members. Done in the right order, it doesn't.

This guide lays out the floor we would never go below for a one program membership, why we never sell “unlimited,” and the step by step way we raise prices so the majority of members stay comfortable.

It also shows you how to work out your average student value, the number that tells you whether you have a headcount problem or a pricing problem.

Fix Your Price This Week

  • The floor we never go below, and why
  • How to sell a membership without negotiating
  • The four step price raise and the email schedule behind it
  • A printable price audit for your school
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The Pricing Guide