ATTENTION GYM OWNERS!
Learn Our Systems So You Can Spend More Time On The Mat
We're a digital academy for martial arts school owners and managers, helping you establish or enhance your business using best practices.BOOK A FREE CONSULTATION
The problem is...
...that running a martial arts school has an endless amount of moving pieces, and the truth is that it is impossible to have every aspect handled skillfully the first go-around.
Every academy owner runs into the same issues:
- How do I build the best curriculum that students can follow?
- How do I attract new students while retaining the student base I have?
- What training materials do I need for my new-hires?
- How do I hold the standard of excellence and align my team with our core values?
- How do I create a replicable structure of operation across all levels of my company?
- How do I streamline communication and expectations within my organization?
We’ve Been Where You Are
We’ve spent thousands only to realize we were doing things unskillfully. We’ve opened schools and had no one sign up. And we’ve learned how to run a successful martial arts school by failing for 20 years.
Now, we’re running seven profitable schools generating over $5 million in revenue, two of them 10,000 sq foot facilities.
We’ve built a well-known martial arts community.
And, we’ve helped other owners turn around their schools to start making a profit.
If you’re looking for answers on how to build or enhance your martial arts school, to set up systems that get you back on the mat, and to make a profit while doing so, you've come to the right place.
Build a Successful Martial Arts Community with Your Business
Imagine opening up a new martial arts school and having hundreds of students already signed up. Imagine creating careers for your employees, who love working for you for years to come. Imagine making a comfortable profit doing what you love—stress-free.
A Complete Program Curriculum & Video Instructional Library
Access to hours of technique videos covering complete fundamental and intermediate programs for Jiu Jitsu, Muay Thai, and Kids programs.
Attract New Students & Enhance Your Retenion
A comprehensive overview of best industry practices and staff training videos that will give you all the tools you need to sky rocket your conversion rates, while building rapport with your student base and creating a community.
Evolve Your Staff Development and Create Martial Arts Professionals
We know that the behind every successful academy is a team of engaged, committed, and skilled team members. Our curriculum provides hours of staff training videos for every level of your academy. We help to consistently create professional managers, instructors, and front desk employees that will provide your students with an unparalleled academy experience.
The EOL business mentorship program has been a game-changer for our martial arts academy. Eliot and his team break down how to build and operate a successful martial arts business. They give you the freedom to create your atmosphere while helping you develop the tools and skills that allow your school to flourish. This was very important to us because we wanted to maintain our identity as a business. The program covers all aspects of the martial arts business. It is a must for martial arts school owners, managers, and instructors. I only wish that we had discovered this program sooner!
- JP Cavalieri, General Manager, Hassett's Jiu-Jitsu Williamstown
I love how organized and efficient each program at Easton has to offer. Whether it is Muay Thai, Jiu-jitsu, Kickboxing, Crossfit, or kids program they are all ran very well with good instructors. The community is great and everyone is very nice and welcoming to new and old members. If you or a group of friends or family are interested in starting a new path in martial arts or fitness this would be the #1 spot in Colorado to attend.
-Austin D., Easton Littleton, Student
We started Business Coaching with Eliot Marshal and Easton Online a few months ago and have seen an immediate positive impact. Over the past decade, we've built our gym into a 7 figure business with 2 locations. Throughout the process, we've been part of many Business Coaching Groups. Most of these groups focus on marketing and sales tactics, but Easton Online has focused more on company structure and operations. This approach is a breath of fresh air in the business coaching world and much appreciated. Since we've been working with Eliot, there has been a greater unity amongst my staff, and projects that have been on our to-do list for years are getting done. The future is bright for SBG Atlanta.
- Phil Gentry, Founder/Head Coach, Straight Blast Gym Atlanta/Buford
Everything about this gym has been incredible. Before my first class, an instructor reached out to me to help guide me through my first time in the gym. I was invited to arrive early and another instructor walked me through some basic drills and warm-ups. I've been training for almost four months now and everyone is still so incredibly helpful and welcoming. The coaches and professors are very knowledgeable and they clearly love what they do. I never feel discouraged by them or my classmates, only encouraged and supported.
- Jack B. Easton Training Center, Denver, Student
Easton online isn't just a game-changer; it's a life-changer! EOL has given me the leadership and culture-building skills and processes to succeed. Since starting with EOL, my academy has nearly doubled the number of students! I can count on Eliot, the EOL team, and the peers in my group to keep me motivated and hold me accountable.
- Daniel Millraney, Manager, MMA Stop and Fitness
I've trained all over the world and Easton has top-notch experts teaching and attending classes. Coming new to the gym, I've been really impressed by the community, support, and welcoming spirit. I don't think I've ever left the gym without someone saying goodbye to me by name. I'd recommend Easton to a black belt or a new white belt, someone looking for hard competition rolls or someone looking to learn in a safe environment. Great facility, great instruction, great community.
- Tom S. , Easton Centennial, Student
I had the opportunity to meet Eliot on the mats five years ago, and I always say you can read people's personalities on the way they roll. I feel this man's compassion, integrity, and, most notably, his passion for sharing knowledge. A few years later, have the opportunity to enjoy this business mastermind group. We have ridden our business journey as a team, full of support from Eliot and his excellent leadership team and everyone else who is part of the group. We have built a business and personal relationship bond that translates into genuine care and passion for success! If you own a martial arts academy, I highly recommend being part of this program. You do not need to struggle, Eliot and his team have done all that, and they will walk you through it, so you don’t make the same mistakes, so you just focus on building a great culture for your business vision.
- Gilberto Castro, Founder and Owner, Aloha Roll Academy in Lahaina, Hawaii
Black Belt Business Podcast
Listen to episodes where we share stories, strategies, tactics, tools, and resources that will help you establish and grow your martial arts school.LISTEN TO PODCAST
Martial Arts Resources
Free Easton Online resources will instantly impact your academy and give you a brief look into the value that Easton Online can bring to your academy.VIEW FREE GUIDES